Candace Schmitt has never been complacent when it comes to business. A self-professed bundle of energy, she is always moving forward, and enjoys a good challenge more than anything. In other words, being an EDIBLE ARRANGEMENTS® franchisee is perfect for her. The high-energy, fast-paced environment, especially during peak gift-giving holidays such as Valentine’s Day and Mother’s Day, is what she thrives on. (continued below)
“I like the variety, and the challenges each holiday brings,” she says. “If I don’t have a challenge, I’m bored.”
With a background as a flight instructor and a corporate recruiter, Candace was no stranger to working with people. This proved useful when she decided to go into business for herself after her sister-in-law came to her with the idea of opening up an EDIBLE ARRANGEMENTS® store. Her established people skills helped her in both WOWing customers on a regular basis, and selecting the right staff. In her experience, finding and training the right employees is the key to success as a franchisee, and has enabled her to grow her enterprise from one store in Woodbury, Minnesota, to a second in Minneapolis, and plans for a third in the near future.
“When I first started, I wasn’t even sure how it would go,” she remembers. “I was just focused on the one store itself. Things started getting easier… and eventually they got too easy! All the employees were trained so well, I had a really good manager, and I didn’t have all that much to do. I had to open the Minneapolis store so I’d actually have something to keep me busy! I need to stay active.”
Candace enjoys the marketing support provided by the Edible Arrangements® corporate office—particularly the national TV commercials her customers are always talking about. And while she’s thankful for all the help offered by corporate, she’s also proud to say she doesn’t need it very often.
“We typically don’t call into corporate,” she says. “They check in, and they’re helpful when needed, but we don’t have too many issues. It’s still good to know that when we need them, they’re there.”
With her experience in training, and her unflappable can-do attitude, Candace has enjoyed great success, expanding her enterprise and bringing happiness to her customers via our unique and delicious fruit arrangements. In the process, she’s helped make her EDIBLE ARRANGEMENTS® stores a fixture in the Twin Cities area.