Matt Bailey

Matt Bailey began his Edible Arrangements career in 2005, running the in-house training program and delivering on-site support to new store locations throughout the United States and Canada. Matt led the effort that created our current franchisee training curriculum. In 2006 Matt was promoted to his current position of Director of Operations. In this role he leads the support services for all stores. His experience in the field and practical knowledge of day-to-day store operations allow him and his team to provide franchisees with solutions to manage and grow their businesses.

Matt created our operational support programs for both single-unit and multi-unit franchisees. These programs focus on building sales, controlling costs, and improving employee accountability. Matt’s aim is to share with franchisees his knowledge of operational efficiency, effective store management, and small business financial management to help them create success for themselves as Edible Arrangements® franchise owners.

Matt Bailey came to Edible Arrangements with a strong background in franchising and store operations. He previously worked for American Dairy Queen Corporation as a Franchise Field Business Consultant where he was the point of contact for franchisees in the Northeast market. His work there focused on partnering with franchisees to build sales and improve store level profitability.