History Behind the Incredible Taste

Edible Arrangements^®

The Edible Arrangements concept first launched in 1999 in East Haven, CT. Edible Arrangements stores specialize in creating bouquets of fresh fruit overflowing with juicy strawberries, pineapple, grapes, oranges, cantaloupe and honeydew designed to look like flowers. Franchisees enjoy the benefit of receiving orders for Edible Arrangements through various channels:

• The Edible Arrangements consumer website
• The Edible Arrangements call center through a toll-free number
• By receiving orders from other Edible Arrangements locations through the store management system
• Local phone orders
• Walk in customers

Frutation^®

In 2006 Edible Arrangements launched Frutation®, a new concept taking fresh fruit to the next level. Frutation provides customers with a unique and healthy option built on the reputation of the Edible Arrangements brand. There are currently over 20 Edible Arrangements locations which also sell Frutation products. Popular Frutation selections include:

• Fruithys^® (Fresh Fruit Smoothie)
• FruJuice^™ (Fresh Fruit Juice)
• FruSundae^™ (Fresh Fruit Sundae)
• FruSalad^™ (Fresh Fruit Salads)

Our Vision

Tariq Farid started Edible Arrangements with one goal in mind and that was to make people’s day, every day. Through Tariq’s vision came unprecedented growth and success. Now with $350 million in sales and over 950 locations around the world, the focus remains on our franchisees and on our customers to continue delivering happiness around the world.

Corporate Mission Statement

Edible Arrangements^® helps people around the world celebrate the times of their lives by training and supporting talented franchisees who provide beautifully arranged, natural, healthy food that makes occasions special.