Craig Rubinstein

Craig Rubinstein joined Edible Arrangements in 2009 as Vice President of Franchise Development. In this capacity, Craig develops new business opportunities for potential franchise sites, and directs the Edible Arrangements Franchise Development Team. The mission of the team is to help franchisees meet their business growth and quality of life objectives by developing an exceptional Edible Arrangements franchise experience. The team builds relationships with franchisees to foster enterprise development and to distinguish the local and regional presence of the Edible Arrangements Enterprise.

Craig previously held several leadership positions in sales and marketing at GE Commercial Finance. Throughout his tenure at GE his responsibilities included driving sales and marketing, sales force effectiveness, developing quality initiatives, managing enterprise accounts, and cross-business sales efforts. Craig’s performance and his sales and marketing expertise were recognized when he was selected to attend the Jack Welch Learning Center at Crotonville, NY, to pilot new coursework aimed at improving sales effectiveness throughout GE.

Prior to joining GE Craig was employed at Xerox, where he held a variety of sales positions that provided schooling in the art and science of sales and sales management. In conjunction with completing his Masters of Business and Technology from the Lally School of Business at Rensselaer Polytechnic Institute in Troy, New York, Craig Rubinstein was selected to open a Xerox Dealership and Agency.